Privacy Policy

1. Introduction

Welcome to Serp Scout ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our SaaS platform for SEO and digital marketing analytics.

By using our service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account
• Subscribe to our newsletter
• Contact us through our support channels
• Make a purchase or subscription
• Participate in surveys or promotions

This information may include: name, email address, phone number, billing address, payment information, and any other information you choose to provide.

2.2 Usage Information

We automatically collect certain information when you visit, use, or navigate our platform:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, clicks, search queries)
• Location data (general geographic location based on IP address)
• Technical data (response times, download errors, server logs)

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information about your preferences and activities on our platform to enhance your user experience.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide, operate, and maintain our services
• Process transactions and manage subscriptions
• Communicate with you about your account and our services
• Provide customer support and respond to inquiries
• Send marketing communications (with your consent)
• Improve our services and develop new features
• Ensure security and prevent fraud
• Comply with legal obligations and enforce our terms
• Analyze usage patterns and optimize user experience

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our platform, including:

• Payment processors (Stripe) for billing and payment processing
• Cloud hosting providers (Supabase) for data storage and application hosting
• Email service providers for communications
• Analytics providers for usage analysis
• Customer support tools

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Encrypted data storage
• Regular security audits and updates
• Access controls and employee training
• Secure payment processing through PCI-compliant providers

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account information: Retained while your account is active and for up to 3 years after account closure
• Usage data: Retained for up to 2 years for analytics and service improvement
• Payment information: Retained as required for tax and legal compliance (typically 7 years)
• Marketing data: Retained until you unsubscribe or withdraw consent

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Restriction: Request limitation of processing your personal information
• Objection: Object to processing of your personal information
• Withdraw consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. Cookies Policy

We use cookies and similar tracking technologies to enhance your experience on our platform:

• Essential cookies: Required for the platform to function properly
• Performance cookies: Help us understand how visitors interact with our platform
• Functional cookies: Remember your preferences and settings
• Marketing cookies: Track your activity to provide relevant advertisements

You can control cookie preferences through your browser settings, though disabling certain cookies may affect platform functionality.

9. Third-Party Services

Our platform integrates with third-party services that have their own privacy policies:

• Stripe: Payment processing (Privacy Policy: https://stripe.com/privacy)
• Supabase: Database and hosting (Privacy Policy: https://supabase.com/privacy)
• Google Services: Analytics and search data (Privacy Policy: https://policies.google.com/privacy)

We encourage you to review the privacy policies of these third-party services.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers are made in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your personal information.

11. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: